The Dingles history

The past & present

Dingles Motor Group is a family run business, which was founded in 1919 by George Arthur Dingle and has now been in business for almost 100 years.

Dingles timeline


The company was founded by Grandfather George Arthur Dingle initially with a Blacksmith shop and then with commercial vehicles


George Henry Dingle, son of George Arthur joined the company. He had incompassed over the years Ford, BMC and Triumph franchises


John Dingle joined the company with just the Ford franchise


Dingles took on the Toyota franchise in Attleborough


Toyota franchise in Norwich joined the Dingles Group


The Toyota franchise in Lowestoft, originally run by Gooch Motors, was taken on


Dingles won the Subaru & Isuzu franchises in Norwich


Lexus Norwich Service is now run out of Dingles in Norwich


Today the business is still overseen personally by John Dingle and the company employs over 140 staff across the group. All staff at Dingles share a common goal that is 'Complete Customer Satisfaction' ensuring that the customer is always put first.

Dingles as a business endeavours to deliver outstanding customer service, as both a retailer and repairer of new and used vehicles. This is why the cornerstone of the company’s philosophy is to always deliver high quality and measurable customer care, ensuring that the highest standards are met and to constantly be meeting customer satisfaction.